Who invented bed head products




















It saw low-single-digit growth over the course of That products are such an impactful portion of sales makes this channel obstacle an issue many hair brands have to reckon with. All of the aforementioned brands have toed the line in satisfying its salon and stylist partners, with Moroccanoil opening a New York City academy this month. The school includes business classes on how to soft-sell and up-sell products to clients.

While growing distribution remains top of mind, Fischer is presently focused on creating awareness for the Tigi Copyright brand among customers. However, we may receive a portion of sales if you purchase a product through a link in this article. An innovation for the time, they had the idea of a product that could also be used as a tool.

Hence, how the brand got its name. Since then, the must-have styler has sold over 6 million units worldwide — and if you're familiar with the longevity of the stick, you know that's a lot of wax.

Throughout its almost three decades in existence, the brand has garnered support far and wide from some of the biggest celebrities in the game. Britney Spears, in fact, was a huge fan of the since-discontinued Control Freak collection. So much so, she was spotted rocking a crop top in support of the beloved line in Friends for decades, Mascolo and Vivienne Westwood have collaborated numerous times over the span of their careers.

With partnerships dating back to the late '90s, , , and , Bed Head has keyed countless runway shows, with both Westwoood and Mascolo saying that they're inspired by each other. Chances are, if there was a jaw-dropping hair look gracing a Westwood runway, Bed Head had something to do with it.

In fact, the talented stylist revealed to Kourtney's publication Poosh , that when he's looking to breathe shine and life into hair, he leans on Bed Head. What better way to celebrate 25 years than with a relaunch? The brand has announced not only new product, but also a new look.

In celebration, Bed Head hosted a virtual party, where celebrities like Ricky Thompson, Snooki, and Tess Holliday expressed their ongoing support and excitement.



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